Core Insights - The CES 2023 highlighted significant developments in the tech industry, particularly the surge in demand for artificial intelligence leading to a severe shortage of memory and storage, which may impact market trends through 2026 [1] - Analysts expect DRAM contract prices to increase by 50% or more, driven by demand from major cloud service providers [1] - Smaller clients are experiencing some relief, with PC year-over-year declines expected to be in the mid-single digits [1] Group 1: Companies Benefiting from DRAM Price Increase - Micron (MU.US) and SanDisk (SNDK.US) are expected to benefit significantly from the anticipated DRAM price increases, with SanDisk's pricing expected to outperform the industry due to a low comparison base [2] - Other potential beneficiaries include Pure Storage (PSTG.US) and Silicon Motion (SIMO.US) [3] Group 2: Impact on Nvidia - Nvidia's actions will significantly influence the semiconductor industry, with its new storage layer expected to increase overall storage demand by over 40% due to AI workload requirements [4] - The BlueField-4, set to launch in October 2025, combines Nvidia's Grace CPU and ConnectX-9 networking products to enhance computing power for AI applications [4] Group 3: HDD Demand - The demand for hard disk drives (HDD) from companies like Western Digital (WDC.US) and Seagate (STX.US) remains strong, with a significant gap between supply and orders that may persist until 2027 [5] - Price trends for HDDs are expected to rise as cloud service providers face increasing shortages [5] Group 4: Impact on Intel and AMD - Rising memory and storage prices are negatively affecting demand, with PC and mobile manufacturers reducing production forecasts, leading to expected low single-digit declines in these markets [6] - Intel and AMD, being major players in the PC semiconductor market, may be adversely affected by any decline in demand [7] - Intel's rising memory costs are a warning sign, but the company has other significant areas of focus, particularly its foundry business [7] - Any reduction in PC manufacturing is a major concern for Intel, as it could impact shipment volumes and pricing in a segment that constitutes about 60% of its sales [8] - AMD faces a more complex situation regarding the impact of rising memory prices, with its AI accelerator product line being a focal point [8]
2026年CES定调行业走向:AI 算力需求外溢引发存储“大地震”,供应链短缺恐贯穿全年