恶意退货、“买真退假” 网购乱象怎么管？

Core Viewpoint - The rise of malicious returns in e-commerce, particularly in the clothing sector, is causing significant challenges for merchants, leading to increased operational costs and potential losses [2][6][11] Group 1: Malicious Returns Impact on Merchants - Merchants are facing difficulties with malicious returns, where items are returned after being worn or damaged, leading to financial losses [3][6] - A case study highlighted a merchant who experienced a high return rate, with items returned after being used for performances, resulting in unsellable goods [3][4] - The operational costs associated with returns, including logistics and handling, are increasing, which could lead to price hikes for consumers or threaten the viability of small businesses [6][11] Group 2: Legal and Regulatory Framework - Current laws, including the Civil Code and the upcoming Consumer Rights Protection Law, emphasize the principle of good faith, aiming to prevent the abuse of return policies by consumers [8][14] - Legal experts suggest that consumers who exploit return policies for profit may face legal consequences, including compensation for damages [8][14] - There is a call for improved regulatory measures to balance consumer rights with merchant protections, potentially through a consumer credit system to identify repeat offenders [13][14] Group 3: Merchant Strategies to Combat Returns - Merchants are adopting strategies such as using oversized tags to deter consumers from trying on items and returning them, although this may affect customer experience [10][12] - The effectiveness of these measures is still under evaluation, as they may lead to reduced sales and increased costs for merchants [12][13] - Experts recommend that merchants document the condition of items before shipping to strengthen their position in disputes over returns [9][14]