研判2025！全球及中国MR头显‌行业发展历程、发展现状、出货量、竞争格局及未来发展趋势分析：联接数字与现实，MR头显引领下一代计算平台革命[图]

Core Insights - The MR headset is emerging as the next-generation computing platform that connects the physical and digital worlds, driven by AI empowerment, supply chain optimization, and ecosystem development by major players [1][10] - Global VR (including MR) headset shipments are expected to reach 9.6 million units in 2024, with a market size exceeding $72.4 billion, supported by both B2B productivity scenarios and B2C entertainment scenarios [1][12] - The Chinese MR market is projected to grow to 4.859 billion yuan in 2024, driven by the demand from Generation Z and independent innovation, with an expected surge to 41.381 billion yuan by 2028, reflecting a compound annual growth rate of over 50% [1][12] Industry Overview - MR (Mixed Reality) headsets integrate optical display, spatial positioning, and multi-modal sensing to achieve deep integration and real-time interaction between virtual content and the real environment, distinguishing it from VR and AR [2][3] - The core functions of MR headsets include real-time seamless integration of virtual and physical environments, supporting multi-modal natural interaction methods such as gesture and eye tracking [3][4] Market Dynamics - The global MR headset market is characterized by a concentrated oligopoly, with Meta, Sony, and Apple holding nearly 90% of the market share, where Meta dominates with a 73% share [13] - In China, the MR headset market is led by domestic giants Huawei and PICO, which together account for over 60% of the market, focusing on different segments such as enterprise and consumer markets [13] Development Trends - The Chinese MR headset industry is expected to advance along three main lines: technological iteration focusing on lightweight and precise interaction, ecological collaboration for a full-link synergy, and expansion of application scenarios [15][16] - Future technological advancements will prioritize user experience, with a focus on reducing device weight and enhancing interaction precision, while domestic supply chains will achieve breakthroughs in core components [15][16] - The market will see a parallel development of B2B high-value applications and B2C consumer scenarios, with manufacturers adopting differentiated positioning to drive market expansion [17]