“反内卷”十大制度硬核护航 全链条筑基市场公平竞争

Core Viewpoint - The "involution" competition disrupts market signals, reduces resource allocation efficiency, and undermines long-term competitiveness of enterprises, affecting industrial structure optimization and high-quality development [1][2] Regulatory Developments - The National Market Regulation Administration has announced ten institutional achievements for the comprehensive rectification of "involution" competition by 2025, covering aspects such as unfair competition, platform governance, and standard leadership [1][2] - The ten institutions form a governance loop that covers pre-event, in-event, and post-event stages, providing a solid institutional guarantee for innovative development of various business entities [3] Implementation and Impact - The new regulations include the revised Anti-Unfair Competition Law, guidelines for internet platform anti-monopoly compliance, and standards for product and service quality on online trading platforms [3][4] - Initial effects show a positive trend in regulating improper interventions, leading to more rational and orderly market competition, and curbing phenomena like "subsidy wars" and "lowest price" strategies [4] Future Directions - The regulatory bodies will continue to strengthen the implementation of new regulations to ensure they translate into effective governance, supporting the deepening of a unified national market and achieving high-quality development [4][5] - A new round of "anti-involution" efforts is set to begin in 2026, with ongoing discussions in industries such as power and energy storage batteries to address irrational competition behaviors [5][6] Platform Economy Regulations - Recent regulations for the platform economy include the Network Trading Platform Supervision Management Measures and the Live E-commerce Supervision Management Measures, aimed at creating a fair and transparent online trading ecosystem [7] - These new rules are expected to enhance platform governance responsibilities and ensure compliance with legal standards, thereby protecting consumer rights and maintaining competitive order [7]