问界品牌NPS第一：豪华不再是“讲故事”，而是稳定可信的未来

Core Insights - The automotive industry is currently focused on brand competition and the definition of luxury, with a shift towards new rules that favor Chinese brands [1][14] - Aion has demonstrated strong performance with over 57,000 new car deliveries in December 2025 and an annual total exceeding 420,000, showcasing its popularity and customer satisfaction [3][16] - Aion's M9 model has achieved the highest Net Promoter Score (NPS) in the new energy SUV segment, indicating strong customer loyalty and satisfaction [3][16] Group 1: Market Performance - Aion's M9 has maintained the top position in sales for luxury SUVs priced over 500,000 yuan for 20 consecutive months [3][16] - The brand has received accolades in various categories, including NPS first place, brand development confidence index first place, and the most favored brand index for vehicles priced above 300,000 yuan [3][16] - Aion's M8 model has also performed well, ranking second in NPS and becoming the sales champion in the 400,000 yuan market segment [3][16] Group 2: Brand Strategy and Innovation - Aion is redefining luxury by integrating advanced technology and customer service, moving away from traditional luxury definitions [6][10] - The brand emphasizes continuous improvement through over-the-air updates, allowing customers to experience the latest technology without needing to purchase new models [11][25] - Aion's focus on safety and user experience is evident in its advanced driver assistance systems, which have been used extensively, preventing numerous potential accidents [11][25] Group 3: Customer Experience and Service - Aion has restructured its service model to provide high-quality, proactive customer support, including unique offerings like satellite rescue services [13][27] - The brand's commitment to customer satisfaction is reflected in its policies, such as free service for delays and lifetime paint warranties [13][27] - Aion's approach to service is designed to ensure that customer needs are met wherever they are, enhancing the overall luxury experience [13][27] Group 4: Industry Impact - Aion's success represents a significant shift in the automotive industry, as it gains influence over luxury market definitions and standards [14][28] - The brand's achievements indicate a new era for Chinese automotive brands, showcasing their ability to compete on a global scale without relying on traditional advantages [14][28] - Aion's model serves as a case study for how brands can leverage technology and customer engagement to redefine market dynamics [14][28]