Core Viewpoint - Haitong International expects Hu Shang Ayi (02589) to achieve revenues of 4.22 billion, 4.92 billion, and 5.63 billion CNY for the years 2025-2027, with adjusted net profits of 540 million, 620 million, and 710 million CNY respectively, assigning a target price of 105 HKD based on a 16X PE valuation for 2026, and initiating coverage with an outperform rating [1] Group 1: Company Overview - Hu Shang Ayi is a leading fresh beverage company in China, projected to surpass 10,000 stores by the end of 2025, becoming the third fresh tea beverage brand in the country to achieve this milestone [2] - The company is leveraging its scale and channel advantages to strengthen its position in the market, as the window for new brands to rapidly scale has closed, leading to a landscape where strong brands will dominate [2] Group 2: Business Strategy - The company operates with a "one body, two wings" business model, focusing on Hu Shang Ayi in China and the Tea Waterfall brand along with overseas markets as growth drivers [3] - Hu Shang Ayi's rapid expansion is attributed to its effective management philosophy, which emphasizes mutual benefits and resource sharing, as well as a focus on health-oriented products targeting specific customer demographics [3] - The company has established a low-threshold store model and an inclusive franchise system, which allows for sustainable expansion through new franchisee investments and improved single-store profitability [3] Group 3: Growth Engines - The Tea Waterfall brand is designed for lower-tier markets, creating a distinct identity while benefiting from the main brand's resources, while overseas expansion targets developed markets with successful store openings [4] - Both channel penetration and international expansion are seen as correct strategic directions for the brand, with significant potential for growth as these initiatives are still in their early stages [4] Group 4: Financial Forecast - The company is expected to stabilize its market share with over 2,000 new Hu Shang Ayi stores and over 1,000 new Tea Waterfall stores by 2026, with same-store sales expected to remain stable despite high bases due to delivery subsidies in 2025 [5]
海通国际：首予沪上阿姨(02589)“优于大市”评级 目标价105港元