首个雪假如何催热乌鲁木齐“冷资源”?
Zhong Guo Qing Nian Bao·2026-01-12 01:26

Core Insights - The introduction of a "snow holiday" in Urumqi aims to promote winter sports and tourism, with 43,600 students benefiting from this initiative [1][7] - The snow holiday coincides with the 23rd Urumqi Silk Road Ice and Snow Festival, enhancing public engagement in ice and snow activities [1][7] - The initiative has significantly increased participation in skiing among students, with 80% of them experiencing skiing for the first time during the holiday [3][4] Group 1: Snow Holiday Implementation - Urumqi is the first city in China to implement a "snow holiday" for middle and primary school students, creating a 9-day break from December 1 to 5, 2025 [1] - The snow holiday covers 308 schools and aims to alleviate academic pressure by promoting physical activities in winter sports [1][5] - The city has coordinated efforts across education, tourism, and transportation sectors to facilitate the snow holiday, including special transport services to ski resorts [3][4] Group 2: Economic Impact - The snow holiday has led to a surge in visitors to ski resorts, with over 20,000 people visiting the Silk Road Mountain Resort on the first day alone [4] - Urumqi's ski resorts reported a significant increase in student participation, with approximately 61,000 students visiting during the holiday [7] - The initiative has stimulated family travel, with a 45% increase in flight bookings from Urumqi and a doubling of ticket orders to popular destinations [7][8] Group 3: Educational and Social Benefits - Schools have integrated the "five educations" approach, offering diverse activities such as ice sports experiences and cultural heritage programs during the snow holiday [5] - The snow holiday has effectively increased youth participation in winter sports, aligning with educational and cultural tourism goals [7] - The initiative has been recognized as a significant contributor to Urumqi's winter tourism development, earning the city a "Top 10 Ice and Snow Tourism City" award for 2026 [9]