宣称“15天瘦13斤”，老牌国货旗下产品被举报

Core Viewpoint - Longliqi, a well-known Chinese daily chemical brand, is facing serious allegations of operating a pyramid scheme through its product "Beilai Fresh Goat Milk Powder," which is not listed as a legitimate direct sales product and is accused of misleading health claims [1][10][20]. Group 1: Company Background - Longliqi was founded in 1986 and has been a representative of national daily chemical brands, known for products like snake oil ointment and hand cream [10]. - The company obtained a direct sales license in July 2009, which is limited to cosmetics, health foods, and cleaning products, covering a total of 87 specific products [10][15]. Group 2: Allegations of Pyramid Scheme - Reports indicate that "Beilai Fresh Goat Milk Powder" is marketed under a direct sales model that resembles a pyramid scheme, with participants encouraged to recruit others for financial rewards [15][20]. - The promotional materials for the product claim unrealistic health benefits, such as "losing 13 pounds in 15 days" and "improving sleep," which raises concerns about false advertising [3][9]. Group 3: Legal and Financial Issues - Longliqi is currently embroiled in multiple legal disputes, with a total execution amount exceeding 800 million yuan [1][20]. - The company has been flagged for having 50 risk entries, including 9 equity freezes, and has significant tax debts [20]. - As of June 2024, Longliqi's subsidiaries have been involved in cases with execution amounts reaching over 6 billion yuan [20]. Group 4: Marketing and Sales Practices - The marketing strategy for "Beilai Fresh Goat Milk Powder" involves a complex structure that incentivizes recruitment, which is against the regulations governing direct sales [15][20]. - Participants have reported being drawn into sales teams through social media, where they are encouraged to promote the product and recruit others, creating a hybrid online and offline marketing model [20].