佐香园回应“代言人闫学晶炫富”：终止合作，更新宣传物料

Core Viewpoint - The company terminated its endorsement partnership with actress Yan Xuejing for the "Zuo Xiang Yuan" brand due to public backlash over her comments perceived as "showing off wealth" [1] Group 1: Company Actions - The company announced the termination of its endorsement deal with Yan Xuejing effective January 11, following a careful evaluation of public concerns [1] - The company is actively working on updating and removing promotional materials related to Yan Xuejing to present a refreshed brand image to consumers [1] - The company aims to expedite the replacement of existing inventory packaging to quickly reflect the new brand direction [1] Group 2: Impact on Related Brands - Yan Xuejing is also the spokesperson for Tianjin Chaoshi Condiment Brewing Co., Ltd.'s "Tongchu" brand, which has experienced increased product return rates since the controversy [2] - The company is currently in discussions with Yan Xuejing's team regarding contract termination and potential compensation for losses incurred due to the backlash [2] - The company has no immediate plans to seek a new spokesperson following the negative impact on the brand [2] Group 3: Social Media Response - Multiple social media accounts of Yan Xuejing have been restricted from receiving new followers, indicating a significant public reaction to the controversy [3]