Core Insights - The article highlights the rising popularity of zodiac-themed products in Yiwu, Zhejiang, particularly those related to the Year of the Horse, attracting global buyers with creative designs [1][2]. Group 1: Market Trends - The Yiwu International Trade City is witnessing a surge in demand for trendy and innovative products, especially among younger consumers [2]. - Various forms of horse-themed merchandise, such as blind boxes, pendants, and decorative items, are becoming favorites among buyers [2][3]. Group 2: Product Highlights - A standout product is the "crying horse" doll, which has gained unexpected popularity on social media, leading to a backlog of orders extending to March 2026 [2][3]. - The design team is actively launching new products, with a focus on traditional Chinese culture and vibrant colors, achieving significant production volumes of 50,000 to 100,000 items daily [3].
浙江义乌潮玩年货领跑“出圈”，“世界超市”年味飘向全球
Yang Guang Wang·2026-01-12 01:44