Xin Lang Cai Jing·2026-01-12 02:03Core Viewpoint - Xu Haining, a prominent figure in wealth management, has transitioned from her role at Dongfang Securities to establish Shanghai Zhihui Technology Co., focusing on wealth management and technology integration [1][2][10]. Company Establishment - Shanghai Zhihui Technology Co. was officially established on January 8, 2026, with a registered capital of 100 million yuan, located in Hongkou District, Shanghai [1][3]. - The company is co-founded by Xu Haining and Zhonglian Heavy Industry Capital, indicating a strategic partnership with a strong financial backing [3][12]. Business Focus - The core positioning of Shanghai Zhihui Technology is "Wealth Management + Technology + Industry-Finance Collaboration," with three main business directions: 1. Development of intelligent investment advisory systems and AI-driven investment ecosystems [3][11]. 2. Establishment of a specialized training system for investment advisors to enhance professional capabilities [3][11]. 3. Customized consulting services for financial institutions to support their wealth management transformation [3][11]. Background of Xu Haining - Xu Haining has over ten years of experience in the wealth management sector, previously serving as the Vice President of Dongfang Securities and leading the company's wealth management transformation [2][5][10]. - Her career includes significant roles in various industries, including real estate and securities, showcasing her diverse expertise [5][14]. Industry Impact - Under Xu's leadership, Dongfang Securities initiated its investment advisory business in June 2021, emphasizing the importance of professional service capabilities and addressing investor pain points [6][15]. - Xu has articulated that investment advisory services represent the future of wealth management, focusing on aligning with investor interests and improving returns [6][15]. Financial Backing - Zhonglian Heavy Industry Capital, a wholly-owned subsidiary of Zhonglian Heavy Industry, has a registered capital of 4 billion yuan, providing substantial financial support for the new venture [12]. - The partnership with Shanghai Zhihui Mingde Enterprise Management Center, which has a registered capital of 15 million yuan, further strengthens the company's resource network [12].