北京现代2025年销量达21万辆，未来两年进入新能源密集投放期

Core Insights - Beijing Hyundai achieved a total sales volume of 210,000 units in 2025, with domestic sales showing positive growth for six consecutive months [2] - The company’s performance is attributed to its strategic initiatives, business structure, and product quality, demonstrating resilience in a challenging automotive market [2] Strategic Initiatives - In November 2024, both shareholders of Beijing Hyundai jointly increased capital by 8 billion yuan to support the company's transformation [2] - The "Smart 2030 Plan," launched in October 2015, aims to introduce 20 new products and reach a sales target of 500,000 units within five years [2] Business Structure - Beijing Hyundai adopts a "dual fuel" strategy, maintaining a base of gasoline vehicles while launching electric vehicle products, including the EO Yiou, its first SUV based on the E-GMP electric platform [2] - The company has established a business structure focused on "domestic stability and export growth," accelerating the development of a "global export base" [2] Product Quality - The company emphasizes long-termism by implementing a comprehensive quality assurance system covering the entire lifecycle of its products, including supply chain management and user experience optimization [3] - The stable sales in 2025 set a positive precedent for advancing the "Smart 2030 Plan," with a focus on accelerating electrification and smart technology [3] Future Product Plans - From 2026 to 2027, Beijing Hyundai plans to intensively launch new energy products, including two new models under the IONIQ brand, with a focus on mid-size sedans and SUVs [3] - The company aims to cover a full range of technologies, including pure electric, hybrid, and extended-range vehicles, with electric ranges exceeding 600 kilometers [3] Intelligent Technology - By 2026, all products from Beijing Hyundai will be equipped with L2+ level intelligent driving assistance systems, upgrading to L2++ by 2027 [3] - The company is also advancing AI energy management and smart cockpit technologies [3] Global Expansion - Under the "In China, For China, To the World" strategy, Beijing Hyundai will continue to deepen the construction of its "global export base," targeting potential markets in Central and South America and Kazakhstan by 2026 [4] - The company plans to enhance brand marketing and service through digitalization and AI technology, aiming to restore its dealer network to over 380 by 2027 [4]