超11亿元礼包！2026“购在中国·乐购青岛”迎新消费季启动

Core Viewpoint - The "2026 Shopping in China · Enjoy Qingdao" event aims to boost consumer spending in Qingdao by distributing over 1.1 billion yuan in consumer vouchers throughout the first quarter of the year, enhancing the city's brand as an international consumption center [1] Group 1: Event Overview - The event will feature over 300 diverse promotional activities, including street festivals and New Year markets, organized by various local government departments [2] - Qingdao's government emphasizes the integration of consumer welfare and spending promotion, focusing on expanding goods and service consumption, fostering new consumption types, and enhancing unique consumption areas [2] Group 2: Economic Impact - In 2025, Qingdao implemented over 1,000 seasonal promotional activities, contributing to a significant increase in retail sales, with a target of nearly 700 billion yuan in social retail sales [1] - The city aims to leverage its designation as a pilot city for new consumption formats and international consumption environment construction to stimulate market vitality and meet public demand for improved living standards [1][2] Group 3: Cultural and Historical Promotion - Qingdao has established a three-tiered system of time-honored brands, with 79 local brands recognized alongside national and provincial counterparts, promoting the protection and innovation of traditional brands [3] - The event includes a special exhibition area for time-honored brands, showcasing collaborations between traditional and modern brands, such as the launch of a new beverage combining traditional and contemporary elements [3]