数智技术重塑渠道格局，出版业如何顺势而为？

Group 1 - The 2026 Beijing Book Order Conference focused on "integration empowering continuous advancement of publishing and distribution reform" with keynote speeches and salon discussions [1] - Over 100 guests from publishing, e-commerce, and media attended the event, hosted by Song Qiang, Executive Director of China Publishing Media Business Newspaper [3] Group 2 - The President of the China Publishing Association, Wu Shulin, emphasized the industry's challenges and opportunities, highlighting the importance of responding to societal and reader needs in the context of AI development [5] - Ai Limin, President of the China Book and Periodical Distribution Association, pointed out the need for integration and innovation to adapt to changing market dynamics and consumer demands [7] Group 3 - Yu Wenjun, President of Zhejiang Literature and Art Publishing House, discussed the importance of copyright IP as a core resource, showcasing a successful model that generated over 200 million yuan in total sales [9] - Li Mingjun from Hubei Xinhua Bookstore Group highlighted the need for cultural events to evolve into platforms that integrate publishing, cultural creativity, tourism, and education [11] Group 4 - Shi Qiming, Executive President of Shuchuan Group, outlined the potential of data resources in the publishing industry and proposed several paths for integrating AI with data-driven marketing [13] - The salon discussions addressed key industry topics such as AI integration in publishing, the role of physical bookstores in promoting reading, and innovations in e-commerce distribution [15] Group 5 - Zhu Hong from CITIC Publishing Group shared AI applications in content selection, translation, and marketing, enhancing operational efficiency [17] - Jiang Zhanfeng from Beijing Normal University Publishing Group discussed AI's impact on the entire publishing process, from production to user engagement [19] Group 6 - Shi Minxing from the 21st Century Publishing Group highlighted the successful implementation of AI in editing processes, improving efficiency by 30% [21] - Li Tenggao from Beijing Zhongwen Online Education Technology Company emphasized the need for AI to empower specific reading platforms for different demographics [23] Group 7 - Discussions on the "National Reading Promotion Regulations" indicated a significant opportunity for Xinhua Bookstores to transition from book suppliers to reading service providers [28] - Gao Jun Guo from Henan Xinhua Bookstore Group emphasized the importance of high-quality reading activities to meet evolving public demands [30] Group 8 - Yan Bin from Inner Mongolia Xinhua Publishing Group noted the need for a systematic framework to support nationwide reading initiatives [32] - Wu Weidong from Xinjiang Xinhua Bookstore highlighted the cultural significance of reading in fostering national unity and cultural identity [34] Group 9 - The Zhejiang Publishing United Group's Chairman, Deng Xiaolin, announced plans to transform their platform into a comprehensive cultural service provider by 2025 [38] - The JD.com book business marketing operations leader discussed innovative collaborations with publishers to enhance book promotion and sales [40] Group 10 - Douyin's book education brand leader, Shao Lili, reported a rapid increase in book sales on the platform, with a focus on engaging younger demographics and enhancing content supply [42]