（乡村行·看振兴）湖北兴山：冰雪经济激活乡村活力

Core Viewpoint - The development of the ice and snow economy in Xingshan County, Hubei Province, is revitalizing rural vitality and boosting local tourism and hospitality industries [1][2]. Group 1: Ice and Snow Economy Development - The 12th National Public Ice and Snow Season and the first public skiing competition in Xingshan attracted 143 ice and snow enthusiasts from various regions [2]. - The Zhaojun International Ski Resort, operational since 2022, has received 180,000 visitors and generated a total revenue of 48 million yuan, featuring 5 ski trails with a total length of approximately 2 kilometers [2][5]. - The ski resort can accommodate nearly 6,000 visitors simultaneously and has a maximum vertical drop of 150 meters [2]. Group 2: Impact on Local Businesses - The ice and snow economy has led to the establishment of over 120 guesthouses and farm stays in the region, providing thousands of beds for tourists [5]. - Local businesses, such as the "Zhenyouwei" guesthouse, have reported significant increases in customer traffic and revenue, with one guesthouse serving over 300 guests in a single day [5]. - The integration of local agricultural products, such as highland vegetables and cured meats, has created a strong market for these goods among ski tourists [5]. Group 3: Future Initiatives - Xingshan County plans to host additional events, including an ice and snow experience carnival and a winter tourism festival, to further stimulate winter cultural and tourism consumption [6].