2025年宝马在华销售62.5万辆，2026年以新世代车型启新章

Core Insights - In 2025, BMW Group maintained a strong performance in the Chinese market, selling 625,527 BMW and MINI vehicles, solidifying its position as the largest market globally for the company [3][4] - The BMW 3 Series and 5 Series continued to show robust sales, while the M family contributed significantly to new growth, indicating a resilient business model in a competitive environment [3][4][5] Sales Performance - BMW Group delivered a total of 2,463,715 vehicles globally in 2025, reflecting steady growth [4] - The BMW 3 Series family was the best-selling model in its segment for 15 consecutive months, with high-end models accounting for over 50% of its sales [5] - The BMW X5 has seen cumulative sales exceeding 300,000 units since its local production began in 2022 [5] M Brand Growth - The BMW M brand experienced a year-on-year sales increase of 27.9%, surpassing 10,000 units for the first time, leading the high-performance segment [7] - New models like the BMW M3 Touring and BMW M2CS quickly gained popularity in the performance market, with the M family expanding to 25 models in China [7] MINI Brand Performance - The MINI brand also showed significant growth, with sales increasing by over 25% in 2025 following a complete product line refresh [9] Product Strategy and Innovation - BMW plans to launch approximately 20 new models, including the highly anticipated long-wheelbase version of the new generation BMW iX3, in 2026 [3][13] - The company is committed to enhancing its R&D capabilities in China, establishing the largest R&D network outside Germany, and focusing on localized product offerings [10][12] Collaborations and Technology - BMW is deepening collaborations with local partners, including developing localized intelligent driving systems and redefining smart cockpit experiences with companies like Huawei and Alibaba [12] - The company has implemented a closed-loop battery recycling system in China, showcasing its commitment to sustainability [12]