Zheng Quan Shi Bao Wang·2026-01-12 03:45Core Viewpoint - The retail sector is experiencing a significant boost, driven by government policies aimed at enhancing consumer spending and stimulating the economy, particularly in the lead-up to the traditional Chinese New Year [1] Group 1: Government Initiatives - The National Business Work Conference held on January 10-11 emphasized the need to accelerate the cultivation of new growth points in service consumption and to unleash the potential of service consumption [1] - Policies to optimize the implementation of trade-in programs for consumer goods are being promoted to expand and upgrade product consumption [1] - The government aims to create an international consumption environment and develop digital, green, and health-oriented consumption to invigorate spending in lower-tier markets [1] Group 2: Market Reactions - Retail stocks such as Juran Smart Home, Jiajiayue, and Sanjiang Shopping have seen significant gains, with some reaching their daily limit, indicating strong market sentiment [1] - The recent policy measures have led to a notable increase in market enthusiasm, as evidenced by the performance of retail and dining sectors, which are benefiting from various promotional activities [1] - The combination of top-level policy guidance and local promotional efforts is expected to enhance consumer willingness to spend during the upcoming festive season [1] Group 3: Economic Outlook - Analysts from Xiangcai Securities noted that since December 2025, there has been a marked increase in policy efforts to boost consumption, transitioning from isolated stimulus measures to a coordinated approach involving business and finance [1] - Local governments are actively launching various consumer promotion measures, such as issuing consumption vouchers and organizing cultural tourism events, to directly stimulate retail and large-scale consumption [1] - The convergence of favorable policies, improved fundamental expectations, and positive market sentiment is creating structural opportunities in the commercial retail sector [1]