天猫2025年度新品牌发展报告:超15万个优质商家开店创牌
Xin Lang Cai Jing·2026-01-12 04:33

Core Insights - Tmall has released the "2025 New Brand Development Report," indicating that over 150,000 quality new merchants have launched brands on the platform in the past year, marking a historical high [1] Group 1: Brand Performance - The number of brands that achieved over 100 million in sales in their opening year has increased by over 40% year-on-year [1] - Within three years of opening, 276 new brands have reached annual sales of over 100 million, while 5,026 brands have surpassed annual sales of 10 million, with all metrics hitting historical highs [1]