茶咖共舞 黔滇联动——贵州省茶产业专家服务团共话特色产业融合赋能乡村振兴新路径

Group 1 - The core idea of the event is to explore the integration of tea and coffee industries in Yunnan and Guizhou, aiming to empower rural revitalization through collaboration and innovation [1][5][10] - Over 150 participants from academia and industry gathered to discuss the fusion of tea and coffee cultures, brand building, and market expansion strategies [3][4] - The event highlighted the historical significance of tea and the introduction of coffee to China, emphasizing the potential for mutual growth and shared consumer spaces [4][12] Group 2 - Experts discussed various innovative approaches, such as combining red tea with local fruits and expanding coffee into snack offerings, to meet consumer needs [4][9] - The importance of continuous innovation and appealing to younger consumers was emphasized, with suggestions for the tea industry to learn from the coffee sector's quality and experience [4][10] - The event underscored the need for a dual focus on product functionality and emotional value, aiming to create a cultural connection with consumers [4][10] Group 3 - The integration of tea and coffee is seen as a transformative process, shifting from a one-way output to a value co-creation model between production and consumption [5][10] - Successful case studies, such as the popularity of matcha products in coffee shops, were presented to illustrate the potential for cross-industry collaboration [9][10] - The need for talent cultivation in the coffee industry was highlighted, with recommendations for educational institutions to develop relevant programs [9][10] Group 4 - The event concluded with a call to deepen the integration of tea and coffee, leveraging unique regional advantages to foster innovation and new business models [14][15] - Participants expressed optimism about the future of tea and coffee collaboration, aiming to create products that appeal to diverse age groups and enhance market opportunities [12][14]