Zhong Zheng Wang·2026-01-12 04:35Group 1 - The GEO concept in AI advertising marketing is gaining traction, leading to a significant rise in the media sector, with the China Securities Media Index increasing over 8% in early trading on January 12 [1] - The Media ETF (512980) has seen a growth of over 15% since 2026, ranking among the top in the market, and recorded a net inflow of over 600 million yuan on January 9, with a total scale exceeding 3.9 billion yuan [1] - Generative Engine Optimization (GEO) is an advertising technology aimed at generative AI applications, enhancing the probability of ad content being referenced in AI-generated content [1] Group 2 - As generative AI products like Doubao and Qianwen become core information access points, GEO is optimizing content's semantic expression and credibility, attracting companies such as BlueFocus and Liou Group to actively engage in this area [2] - The Media ETF tracks the China Securities Media Index, which includes 50 large-cap listed companies from sectors like marketing, advertising, and digital media, with a significant focus on the media industry [2] - The market for GEO is expected to experience rapid growth, with projections estimating the global and Chinese GEO market sizes to reach 11.2 billion USD and 2.9 billion CNY by 2025, respectively, and further growth to 100.7 billion USD and 24 billion CNY by 2030 [2]