Barbie® Introduces the First Autistic Barbie Doll, Championing Representation for Children through Play

Core Insights - Mattel, Inc. has introduced its first-ever autistic Barbie doll, developed with input from the autistic community to better represent their experiences and communication styles [1] Group 1: Product Development - The autistic Barbie doll was developed over a period of more than 18 months [1] - The creation involved collaboration with ASAN, a non-profit organization that advocates for autistic individuals [1] Group 2: Representation and Inclusion - This new doll aims to provide representation for more children, allowing them to see themselves reflected in the Barbie brand [1]