天猫2025年度新品牌发展报告：超15万优质商家开店创牌

Core Insights - Tmall's 2025 New Brand Development Report indicates that over 150,000 quality new merchants launched brands on Tmall in the past year, marking a historical high in scale [1][7] - The number of brands achieving over 100 million yuan in sales in their opening year increased by over 40% year-on-year; 276 new brands reached over 100 million yuan in sales within three years, and 5,026 brands surpassed 10 million yuan in sales, all setting new historical records [1][7] Industry Breakdown - The top ten industries with the most new brands achieving over 10 million yuan in sales in 2025 are apparel, home appliances, home decoration, 3C digital products, health, sports and outdoor, maternal and infant products, home furnishings, food and fresh produce, and jewelry [1][7] Notable Brands - Ten brands, including Qintian, Tongpin, Xucuihua, Kutaike, Xiaoban Furniture, Junpei, LiberLive, Juequling, PANE, and CrzYoga, are recognized as "new force" brands for achieving over 100 million yuan in sales and leading their respective market segments in 2025 [1][7] Regional Insights - The cities with the most new merchants in 2025 include Guangzhou, Shenzhen, Jinhua, Hangzhou, Quanzhou, Xiamen, Wuhan, Xuzhou, Dongguan, and Zhengzhou, with Guangzhou maintaining its lead for three consecutive years [1][7] - In 2025, over 18,000 new merchants opened stores in Guangzhou, doubling the number from 2023 [1][7] Future Opportunities - The report also identifies 50 blue ocean opportunity sectors for 2026, including smart robots, AI glasses, skin science, personalized makeup, wearable home clothing, vegetable-tanned HOBO bags, light customization in home decoration, smart mattresses, titanium kitchenware, small ball sports, lightweight sports equipment, professional trail running, and outdoor pet products, indicating significant growth potential in these areas [2][8]