天猫2025年度新品牌发展报告：超15万个优质商家创立品牌

Core Insights - Tmall's 2025 New Brand Development Report indicates that over 150,000 quality new merchants established brands on the platform in the past year, marking a historical high in scale [1] - The number of brands achieving over 100 million yuan in sales in their opening year increased by over 40% year-on-year [1] - Among new brands established within three years, 276 brands achieved annual sales exceeding 100 million yuan, and 5,026 brands surpassed 10 million yuan, all setting historical records [1] Industry Breakdown - The top ten industries with the highest number of new brands achieving over 10 million yuan in sales in 2025 include apparel, home appliances, home decoration, 3C digital products, health, sports and outdoor, maternal and infant products, home goods, food and fresh produce, and jewelry [1] - The cities with the most new merchants in 2025 are Guangzhou, Shenzhen, Jinhua, Hangzhou, Quanzhou, Xiamen, Wuhan, Xuzhou, Dongguan, and Zhengzhou, with Guangzhou leading for three consecutive years [1] - In 2025, over 18,000 new merchants opened stores in Guangzhou, doubling the number from 2023 [1] Emerging Opportunities - A new wave of brands is rapidly emerging by addressing niche demands with differentiated high-quality products [1] - The report also highlights 50 blue ocean opportunity tracks for 2026, including smart robots, AI glasses, skin science, personalized makeup, wearable home clothing, vegetable-tanned HOBO bags, light customization in home decoration, smart mattresses, titanium kitchenware, small ball sports, lightweight sports gear, professional trail running, and outdoor pet products, indicating significant growth potential in these areas [1]