好评中国丨长效赋能“年经济”，推动短期热闹为“旺在全年”

Core Viewpoint - The "New Year Economy" is gaining momentum across China, driven by strong consumer demand and a focus on quality upgrades in products and services [1] Group 1: Market Activity - Various markets across China are experiencing high consumer traffic and transaction volumes, such as over 1.2 million tons of daily transactions in Changsha and significant growth in Fuzhou's fruit market [1] - The Ministry of Agriculture and Rural Affairs is promoting local specialties and quality agricultural products through initiatives like brand directories and live-streaming sales [1] Group 2: Quality Upgrade - Consumers are increasingly seeking high-quality products for the New Year, indicating a shift from merely having goods to desiring premium offerings [1] - Local producers are encouraged to enhance the quality of agricultural products and crafts, tapping into regional resources to meet consumer demands [1] Group 3: Scene Innovation - Innovative consumer experiences are being developed, such as transforming traditional markets into clean, spacious venues and integrating cultural performances with dining experiences [1] - The focus is on creating immersive shopping experiences that combine local culture and modern retail, enhancing consumer engagement [1] Group 4: Long-term Empowerment - The strong performance of the "New Year Economy" is seen as a foundation for sustained economic growth throughout the year, emphasizing the role of consumption as a key driver [1] - Initiatives like issuing consumption vouchers and creating food tourism routes are being implemented to stimulate long-term consumer activity [1] - Establishing mechanisms to connect holiday shopping with everyday consumption is crucial for maintaining momentum in the market [1]