Zheng Quan Ri Bao Wang·2026-01-12 05:47Core Viewpoint - The retail sector in the A-share market experienced a strong rally, with multiple retail stocks hitting the daily limit up, driven by supportive government policies aimed at boosting consumption [1][3]. Group 1: Market Performance - Several retail stocks, including Juran Smart Home, Mingpai Jewelry, and Maoye Commercial, saw significant price increases, with Maoye Commercial closing at 7.69 yuan after hitting the limit up for two consecutive days [1][2]. - Other notable performers included Dazhong Shares, Chongqing Department Store, and Antarctic E-commerce, contributing to a collective upward movement in the retail sector [1]. Group 2: Policy Support - The National Business Work Conference held on January 10-11 emphasized the implementation of special actions to boost consumption by 2026, which is expected to inject strong momentum into the retail industry [3]. - The conference outlined plans to cultivate new growth points in service consumption and optimize policies for upgrading consumer goods, directly benefiting traditional department stores and chain supermarkets [3]. Group 3: Consumer Behavior Trends - According to a report by NielsenIQ, the Chinese retail market is entering a critical restructuring phase, where the focus will shift from foot traffic and price subsidies to meeting consumers' relevant product and emotional needs [3][4]. - Consumer behavior is evolving from "buying products" to "buying lifestyles," with an increasing emphasis on experience and quality, as 68% of respondents value atmosphere in stores and 54% are willing to pay a premium for quality [4]. Group 4: Future Outlook - The retail industry is expected to accelerate its transformation towards a more intelligent, personalized, and experiential model, driven by policy support, consumption upgrades, and technological innovation [4][5]. - Experts suggest that as the special actions to boost consumption are implemented, the retail sector may enter a new phase of development, highlighting the importance of companies that align with industry trends and actively pursue transformation [5].