Core Insights - The sales of Shawo radish have seen a significant increase, with market prices also rising, indicating a positive trend in production and revenue for local farmers [1] - The planting area for Shawo radish in Xinkou Town is projected to reach 8,100 acres by 2025, with an expected total output of 70 million pounds, reflecting an expansion in scale and improvement in quality [1][3] Financial Support and Expansion - Financial backing has enabled the rapid expansion of Shawo radish cultivation, with Tianjin Rural Commercial Bank providing nearly 70 million yuan in agricultural loans to support greenhouse construction and equipment procurement [1][2] - The bank's "New Good Easy Loan" product has effectively alleviated funding pressures for local cooperatives, facilitating the introduction of standardized planting techniques and optimized management processes [2][3] Marketing and Sales Strategies - The establishment of an e-commerce shipping warehouse in Xinkou Town has allowed for efficient distribution of Shawo radish, with a focus on order-based agriculture to minimize inventory [2] - A comprehensive branding initiative for Shawo radish has been launched, including the creation of a strategic cooperation agreement among various stakeholders to enhance brand recognition and market presence [3] Brand Development - The "Five Marks One Code" branding initiative has been introduced, providing Shawo radish with a unique identity that includes various quality and safety certifications [3] - The number of "Tianjin Agricultural Boutique" brands has increased from 187 in 2021 to 225, with annual sales exceeding 10 billion yuan for three consecutive years, indicating strong market performance and brand value [3]
天津西青培育地方特产品牌：沙窝萝卜产销两旺