“极寒躺冰” 、冰上龙舟……今冬冰雪“花式”玩法层出不穷

Core Viewpoint - The winter ice and snow tourism market is thriving, with innovative activities and events emerging across various regions, showcasing the potential for growth in the ice and snow industry [1][9]. Group 1: Ice and Snow Sports Events - The first "Harbin Institute of Technology-Cambridge-Oxford (HIT-Cambridge-Oxford) Cup" ice dragon boat international friendship competition took place in Harbin, featuring 14 teams competing on the frozen Songhua River, emphasizing the unique challenges of ice dragon boating [4]. - The third snow football "Village Super" league in Shenyang has over 100 participating teams, including teams from Fujian and Anhui, and has evolved to include a combination of football, hot springs, ice and snow, and market activities [5]. Group 2: Unique Ice and Snow Experiences - Inner Mongolia has introduced unique experiences such as "ice pot stew" and "extreme cold lying on ice," attracting tourists to engage in these activities [6][8]. - The "lying on ice" experience allows participants to float in a non-freezing river surrounded by snow-capped mountains and frost, with safety measures in place [8]. Group 3: Ice and Snow Industry Development - The Harbin International Ice and Snow Economic Expo showcased advanced ice and snow equipment, indicating a robust growth in the ice and snow industry [9][12]. - Innovative products such as an ice sculpture robot and high-tech ski goggles were presented, highlighting the intersection of technology and ice sports, which is expected to enhance participation in ice and snow activities [12].