Core Insights - KK Group's lifestyle brand KKV has opened its 20th store in Malaysia, marking a global total of over 700 stores, with more than 600 located in China [1] - KKV is a key brand of KK Group, which continues to expand by adding approximately 100 new stores annually both domestically and internationally, aiming for revenue and profit growth by 2025 [1] - KK Group employs a multi-brand strategy, with additional brands including THECOLORIST, X11, and a new pet-focused brand PetTribes, contributing to a total of over 1,200 global stores [1] Brand Development - KKV has completed a 4.0 upgrade of its "gift" themed space, which is being implemented in new stores [1] - The brand has strengthened collaborations with well-known IPs such as SpongeBob, PINGU, and My Little Pony, and has organized pop-up events with brands like Pechoin and Half Acre Flower Field to enhance brand visibility [1] - Currently, over 40% of KKV's products are differentiated, with plans for a significant brand upgrade this year [1]
KKV全球门店突破700家 KK集团全球门店超1200家
Zheng Quan Ri Bao Wang·2026-01-12 06:10