Core Viewpoint - The Chinese潮玩 industry is in an upward trend, and the company布鲁可 (00325), as a leading player in the building block toy sector, is expected to benefit from industry expansion and continuous new IP collaborations, leading to steady revenue growth. The investment rating is maintained at "Buy" [1]. Group 1: Industry Growth - The building block toy segment is becoming a new focus in the toy market, with a compound annual growth rate (CAGR) of 20.5% from 2019 to 2023, and an expected CAGR of 29.0% from 2023 to 2028. The global market size for building block character toys is projected to reach 99.6 billion yuan by 2028. The Chinese market is leading in growth, with an expected increase from 5.8 billion yuan in 2023 to 32.5 billion yuan in 2028, representing a CAGR of 41.3% [2]. Group 2: Product Launches and Revenue Potential - By the first half of 2025, the company has successfully commercialized 19 IPs with 925 SKUs available for sale, including popular IPs like Minions and Kuromi. Multiple products are expected to launch in 2026, including new IPs (Harry Potter), Eastern IPs (Ultraman, Saint Seiya, Naruto), and original IPs. The new product "Miracle Version Hatsune Miku" debuted on December 30, 2025, and several products are anticipated to be key offerings during the Spring Festival, which could drive revenue growth [3]. Group 3: International Market Expansion - In the first half of 2025, the company's overseas revenue increased by 898.6% to 111 million yuan, with North America contributing significantly at 42.82 million yuan, accounting for 38.6% of total revenue. The appeal of Western IP products (Transformers) and a focus on multi-channel distribution, including online platforms like TikTok and Shopee, have driven this growth. The company is also building a brand marketing matrix on social media, with over one million subscribers on its YouTube channel [4]. Group 4: Financial Projections - Revenue forecasts for the company are 2.94 billion yuan, 3.78 billion yuan, and 4.73 billion yuan for 2025, 2026, and 2027 respectively. The expected earnings per share (EPS) are 2.47 yuan, 3.15 yuan, and 4.24 yuan for the same years, with current price-to-earnings (PE) ratios of 26, 20, and 15 times [5].
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