GEO概念爆发,新“易中天”来了
Feng Huang Wang Cai Jing·2026-01-12 06:22

Group 1 - The A-share market's AI application sector experienced a collective surge, with stocks like ZhiDeMai and ZhuoYi Information hitting the daily limit, while YiDianTianXia, ZhongWenOnline, and TianLong Group formed a new "YiZhongTian" combination [1] - Institutions are optimistic about the GEO concept, with Huaxin Securities reporting on January 11 that companies like ZhiPu and MiniMax are set to list on the Hong Kong Stock Exchange in January 2026, indicating a positive outlook for digital marketing in the AI sector [1] - The structural change in the market has given rise to a new track called GEO, which stands for "Generative Engine Optimization," aimed at enhancing content distribution and recommendation mechanisms for generative AI [1] Group 2 - On January 9, the Shanghai Municipal Market Supervision Administration issued guidelines to promote the healthy development of internet platform advertising, focusing on strengthening regulation and combating false advertising [2] - The guidelines aim to optimize the policy environment and stimulate innovation while ensuring compliance with advertising laws, particularly in critical areas affecting public health and safety [2] - The initiative seeks to address issues of unfair advertising rules and frequent occurrences of false advertising by employing a collaborative governance system involving administrative regulation, industry self-discipline, and social supervision [2]

GEO概念爆发,新“易中天”来了 - Reportify