Xin Lang Cai Jing·2026-01-12 07:08Core Insights - The article discusses the emergence of AI toys, particularly highlighting the AI pet robot "mirumi" from Yukai Engineering, which gained significant attention at CES 2026, indicating a shift in the toy industry towards emotional interaction rather than static display [1][3] - Major tech companies like JD.com, ByteDance, and Huawei are recognizing the potential of the AI toy market and are actively investing in this sector [4][6] Industry Trends - The AI toy market is projected to grow at a compound annual growth rate (CAGR) of approximately 14%-16% over the next decade, potentially exceeding $60 billion by 2034 [7] - In China, the AI toy market is expected to surpass 10 billion yuan by 2030, with an annual growth rate exceeding 70% [7] - Traditional toy sales are experiencing a decline, with a reported 0.6% drop in sales in 2024, prompting a shift towards smarter, AI-integrated products [8] Company Developments - JD.com hosted an AI toy conference in July 2025, attracting over 600 manufacturers, and has seen significant sales of AI toys, with products like Fuzozo selling out quickly [4][6] - ByteDance launched its AI companion toy "Xianyan Bag" in 2024, which utilizes advanced AI technologies for interaction, and has seen substantial sales growth in its AIoT products [6] - Huawei's collaboration with Luobo Smart resulted in the launch of the AI emotional companion product "Smart Hanhai," which also sold out rapidly upon release [6] Market Dynamics - The demand for traditional toys is expected to weaken over time, pushing the industry towards increased intelligence and AI integration, which could enhance both volume and pricing [8] - AI toys are gaining traction due to their capabilities in interaction, companionship, and education, appealing to a broader age demographic [8][9] - The market penetration of AI toys is anticipated to increase as the target audience expands from children and teenagers to all age groups [9]