港股异动 | 哔哩哔哩-W(09626)尾盘涨近7% AI技术提升营销素材制作效率以及广告投放效果
智通财经网·2026-01-12 07:15

Group 1 - Bilibili-W (09626) saw a nearly 7% increase in stock price, closing at 238.2 HKD with a trading volume of 1.148 billion HKD [1] - According to a report by Jefferies, Bilibili's revenue for Q4 2025 is expected to reach approximately 8.1 billion RMB, reflecting a year-on-year growth of about 5% [1] - The success of the game "Escape from Duckville" is highlighted, with a strategic focus on leading positions in vertical categories, long-term product operations, and targeting younger generations [1] Group 2 - Longcheng Securities reported that AI is driving an increase in content production, leading to a continuous rise in platform user numbers [1] - The efficiency of marketing material production and advertising effectiveness has improved due to AI technology, with over 60% of AI video material consumption and more than 45% of advertising smart placement consumption [1] - The overall distribution efficiency has increased by over 10%, and the game "Three Kingdoms: Strategizing the World" is maintaining stable performance [1]