生态+品牌双重赋能,赤壁青砖茶走向世界
Jing Ji Wang·2026-01-12 07:37

Core Viewpoint - The strategic partnership between Hubei Chibi Zhaolichao Tea Co., Ltd. and Russian e-commerce platform YUKTI INTERNATIONAL marks a significant step in expanding the international market for Chinese tea, particularly the Qingsong tea from Chibi, Hubei. Group 1: Company Background and Development - Hubei Chibi Zhaolichao Tea Co., Ltd. was founded by Wei Yanxiang, who transformed from a tea picker to an entrepreneur, taking over an abandoned tea plantation in 1998 and turning it into a successful enterprise with over 56,000 acres of tea gardens and an annual production capacity of 5,000 tons [3][4] - The company has integrated the mission of national tea reserve and production of ethnic specialty products into its development strategy since its inception, aiming for more than just commercial success [3][4] Group 2: Social Responsibility and Community Impact - The company has invested over 6 million yuan in initiatives promoting ethnic unity and progress, benefiting over 100,000 people through more than 200 activities [4] - In 2020, the company invested 20 million yuan to establish a factory in Xinjiang, creating 120 jobs and increasing local income by an average of 36,000 yuan per person annually, thus contributing to regional development and ethnic harmony [4] Group 3: Innovation and Cultural Integration - The company has embraced innovation by introducing smart production lines and focusing on the deep exploration and modern expression of tea culture [6] - Under the "Three Tea Integration" strategy in Hubei, the company has created a unique "Yellow Crane Tower" shaped Qingsong tea, blending traditional craftsmanship with modern aesthetics, transforming it into a cultural tourism product [6] Group 4: International Expansion and Market Strategy - The partnership with YUKTI INTERNATIONAL is seen as a milestone in reviving the "Silk Road Tea" trade, with Russian representatives expressing strong market potential for Qingsong tea in Russia [6][7] - The company is developing a modern supply chain and utilizing a combination of offline tasting events and online live streaming to enhance market reach and effectiveness [6]

生态+品牌双重赋能,赤壁青砖茶走向世界 - Reportify