“大健康产品数字营销领航营”助力企业数字营销创新突破

Core Insights - The "Digital Marketing Leadership Camp for Health Products" was launched in Beijing, focusing on compliance, platform operation, and cross-industry integration to enhance digital marketing effectiveness and innovation for enterprises [1][2]. Group 1: Event Overview - The event was organized by the China Pharmaceutical News Information Association and aimed to build a knowledge system from policy understanding to practical execution [1]. - It featured government regulatory leaders and experts who provided insights into new policies affecting the pharmaceutical industry, including the "Digital Transformation Implementation Plan for the Pharmaceutical Industry (2025-2030)" [1]. Group 2: Key Discussions - Experts analyzed the "Internet Advertising Management Measures" and the core content of the "Internet Advertising Identifiability Enforcement Guidelines" to clarify compliance requirements for digital marketing [1]. - The event included practical strategies for key platforms like Douyin, Xiaohongshu, and JD, with frontline operators sharing comprehensive methodologies for compliance and operational excellence in the health sector [2]. Group 3: Industry Perspectives - Medical professionals and executives from various companies discussed the transformation of doctors' roles and the importance of building trust in the digital age, emphasizing compliance and effective value delivery [2][3]. - The event facilitated discussions on innovative marketing strategies for prescription drugs, highlighting the importance of trust and commercial flow in driving e-commerce sales [2].