智通财经网·2026-01-12 08:26Group 1 - The core reason for the emergence of GEO is the shift in traffic entry points brought about by AI, leading to changes in marketing entry and methods [1] - The essence of GEO is to optimize advertising content for citation by AI search platforms, contrasting with traditional SEO which focuses on ranking [1][2] - The global GEO market is projected to reach $11.2 billion by 2025, with China's GEO market expected to grow to 2.9 billion yuan [3] Group 2 - The GEO market is anticipated to grow alongside the increase in traffic from large models, with more user time and advertising space expected to be captured [4] - In the short to medium term, GEO companies are positioned to benefit from a monetization vacuum as a significant portion of free traffic remains unmonetized [4] - Companies that are early adopters of GEO business and possess both technology and marketing expertise are likely to see rapid growth [4]