GAIL ties up with PNGRB for National PNG Drive 2.0 initiative

Core Viewpoint - The "NonStopZindagi" campaign under the National PNG Drive 2.0 aims to promote the adoption of Piped Natural Gas (PNG) and Compressed Natural Gas (CNG) across India, reflecting a collective commitment to cleaner and more efficient energy solutions [11]. Group 1: Campaign Overview - The National PNG Drive 2.0 is scheduled from January 1 to March 31, 2026, with the goal of increasing the share of natural gas in India's energy basket to 15% by 2030 [2][11]. - The Petroleum and Natural Gas Regulatory Board (PNGRB) has introduced a Unified Tariff framework to create an integrated national gas transmission network with standardized transportation charges [2][11]. Group 2: Objectives and Messaging - The primary objective of the campaign is to build awareness and generate demand for PNG, CNG, and the City Gas Distribution (CGD) ecosystem, targeting domestic, commercial, and industrial segments [3][11]. - The campaign emphasizes advantages such as enhanced safety, reliability, convenience, and cost savings, reinforcing natural gas as a dependable fuel choice for urban and semi-urban areas [4][5][11]. Group 3: Engagement Strategy - The campaign employs an integrated engagement approach across digital, offline, and on-ground channels, utilizing standardized creative toolkits for consistent messaging [7][11]. - Digital and social media engagement is a key pillar of the outreach plan, featuring curated content like social media posts, GIFs, and influencer campaigns, along with on-ground activations to enhance community awareness [8][11].