爷爷的农场冲刺港股IPO“大拆解”：有机细分赛道一哥，强化供应链安全

Core Viewpoint - The company "爷爷的农场" is preparing for an IPO on the Hong Kong Stock Exchange, emphasizing its commitment to high-quality organic baby food products and its leading market position in China for organic baby food sales in 2024 [1]. Group 1: Market Position and Growth Potential - The company ranks first in the Chinese organic baby food market by transaction volume for 2024, indicating strong market leadership [1]. - The penetration rate of organic baby food in China is low compared to Western markets, suggesting significant growth potential as consumer preferences shift towards high-end and organic products [1]. - The company has maintained steady revenue and profit growth over the past two years, supported by a robust product development system and unique supply chain management [1]. Group 2: Supply Chain and Production Strategy - The company employs a dual-track supply chain model, integrating global top-tier raw materials and production processes while maintaining strict quality control [8][10]. - It has established partnerships with 62 OEM manufacturers, including 13 overseas partners from countries like Spain, France, Australia, and Italy, to ensure high-quality production [3]. - The company is building its own production capacity with a new facility in Guangzhou, set to enhance its ability to respond to market demands and maintain supply chain flexibility [10]. Group 3: Research and Development - The company prioritizes R&D, collaborating with universities and research institutions to develop product formulas and industry standards, thereby enhancing its competitive edge [4]. - R&D expenditures increased by 60.3% from 0.18 billion to 0.28 billion, with a corresponding rise in R&D expense ratio from 2.8% to 3.2%, surpassing the average of comparable companies [7]. - A high-standard infant dietary research laboratory has been established to ensure precise nutritional analysis and quality control throughout the product lifecycle [7]. Group 4: Quality Control Measures - The company implements a rigorous quality control system, including a three-tier verification process for all products, ensuring compliance with high-quality standards [11]. - It conducts over 10,000 product inspections since 2020, with a total testing expenditure exceeding 15 million yuan, reflecting its commitment to quality assurance [12]. - The company’s approach to quality control redefines traditional outsourcing relationships, emphasizing deep involvement and stringent standards throughout the supply chain [13].