南京高端腕表市场开年双响：二手“新市场”与重磅文化展同期引爆

Core Insights - The high-end watch market in Nanjing is experiencing notable activity, highlighted by Rolex's new store selling officially certified pre-owned watches and Vacheron Constantin's cultural exhibition "The Quest" [1][10] Group 1: Rolex's New Store and Certification Program - Rolex's new store in Nanjing is the first in mainland China to sell officially certified pre-owned watches, marking the introduction of its global "pre-owned watch certification program" to the mainland market [2][6] - The certification process requires specific watch models to be sold for at least two years before being eligible for buyback, followed by inspection and refurbishment at Rolex's official service center [4][6] - This initiative aims to establish a standardized channel for the circulation of pre-owned watches, providing consumers with authenticity guarantees and traceable refurbishment records [6] Group 2: Vacheron Constantin's Cultural Exhibition - Vacheron Constantin's "The Quest" exhibition at Deji Plaza features three thematic sections: "Legendary Origins," "A Global Perspective," and "Cultural Resonance," showcasing the brand's history and artistic philosophy since 1755 [7][9] - The exhibition emphasizes the brand's dialogue with different civilizations, highlighting pieces from the Métiers d'Art collection, including those inspired by traditional Chinese designs [9] Group 3: Market Implications - The simultaneous launch of Rolex's innovative business model and Vacheron Constantin's cultural experience in Nanjing reflects a strategic recognition of the city's high-end consumer market maturity [10] - Deji Plaza continues to attract top international brands due to its high-net-worth clientele and strong commercial platform, reinforcing Nanjing's core position in the regional high-end consumption ecosystem [10]