“史上最长春节假期”催热出境游！新加坡、吉隆坡、莫斯科等目的地热度居高不下

Group 1 - The 2026 Spring Festival will feature a 9-day holiday, marking the longest Spring Festival break in history, which is expected to significantly boost outbound travel demand [1] - As of January 12, 2026, bookings for outbound travel products related to the Spring Festival have peaked, with searches and reservations for personal travel visas, flights, hotels, and group tours surpassing those of the 2025 Spring Festival [1] - Short-term outbound travel products (5-7 days) remain the mainstream choice, with many travelers planning to depart around the second day of the Lunar New Year, balancing returning home for the holiday and going abroad for vacation [1] Group 2 - Southeast Asia is the top choice for Chinese tourists celebrating the Spring Festival abroad, with major destinations including Singapore, Kuala Lumpur, Ho Chi Minh City, and Bali [5] - The popularity of outbound travel is also rising in non-first-tier cities, particularly in central and western regions of China, with cities like Chengdu, Chongqing, and Wuhan contributing to about 40% of outbound travel sources [5] - Among first-tier cities, Hangzhou has shown remarkable outbound travel enthusiasm, surpassing Guangzhou to become the fourth-largest source of outbound tourists after Shanghai, Beijing, and Shenzhen [5] Group 3 - New visa-free countries, particularly Turkey, have seen significant growth in popularity, with a 320% year-on-year increase in travel interest during the Spring Festival [6] - Long-haul destinations such as Spain, Italy, New Zealand, Australia, and Egypt have also experienced notable increases in travel interest, with year-on-year growth rates ranging from 63% to 155% [6] - France has entered the list of emerging destinations for Spring Festival outbound travel, with related product searches and bookings increasing by nearly 30% [6] Group 4 - There is a noticeable shift in traveler preferences from multi-country "check-in" tourism to "in-depth" travel experiences within a single country or "dual-country" itineraries [7] - Popular outbound travel products include a 9-day tour of the UK covering London, Oxford, Liverpool, and Edinburgh, as well as a 12-day tour of Spain and Portugal, both of which have seen strong sales [7]