Toy maker Mattel adds autistic Barbie to doll line

Core Insights - Mattel Inc. is launching an autistic Barbie to celebrate diversity, joining existing dolls that represent various disabilities [1][10] - The development of the autistic doll took over 18 months in collaboration with the Autistic Self Advocacy Network [1][2] Product Features - The autistic Barbie features design elements that reflect how some autistic individuals experience the world, such as slightly shifted eyes to represent avoidance of direct eye contact [5][6] - The doll includes articulated elbows and wrists to acknowledge stimming behaviors, along with accessories like a pink finger clip fidget spinner, noise-cancelling headphones, and a pink tablet for communication [6][10] Representation and Diversity - The new doll aims to represent an underrepresented segment of the autistic community, aligning with Mattel's ongoing efforts to reflect diverse experiences [9][10] - The Barbie Fashionistas line also includes dolls with various body types, hair types, and skin colors, emphasizing inclusivity [4][10] Market Context - The CDC reported that the estimated prevalence of autism among eight-year-old children in the US was one in 31 in 2025, highlighting the importance of representation in toys [11]