Core Insights - The Shanghai tourism industry is gearing up for the upcoming Year of the Horse Spring Festival in 2026, with various new consumption models and promotional activities planned to attract both local residents and tourists [1] Group 1: Event and Competition Highlights - The first "Travel Selection Shanghai Super Spring Festival" event has successfully organized the evaluation of 150 finalist travel guides, awarding 50 prizes and additional category awards [2] - Over 8,000 entries were submitted for the social competition, with Douyin (TikTok) topic views exceeding 250 million, showcasing the appeal of Shanghai's cultural tourism [2] - The event has effectively transformed online traffic into real consumption, with significant increases in restaurant and tourism transaction volumes, including a doubling of restaurant transactions compared to the same period in 2024 [2] Group 2: Discounts and Promotions - During the 2026 Spring Festival, 60 popular attractions in Shanghai will offer tickets at half price, alongside 135 promotional products from travel agencies, hotels, and homestays [3] Group 3: Cultural and Entertainment Activities - The Shanghai Municipal Bureau of Culture and Tourism plans to host 2,570 activities across seven categories, including festive events, performances, and exhibitions, to attract visitors during the Spring Festival [4] - A total of 1,369 performances across 166 projects will be staged, including concerts and various theatrical productions, with notable events like concerts by Ren Xianqi and Capper expected to draw large crowds [4] Group 4: Sports Events - The New Year Tennis Stars Tournament will take place from the second to the fifth day of the Lunar New Year, featuring prominent tennis players and KOLs, further enhancing the festive atmosphere [5] Group 5: Shanghai Pass Initiative - The "Shanghai Pass" will be launched during the Spring Festival, offering access to 20 major cultural and artistic venues for a total ticket value of nearly 1,100 yuan, available for a promotional price of 299 yuan [6][7] - The pass includes benefits such as priority entry and discounts at popular venues, and it aims to integrate cultural consumption with local dining experiences [7] Group 6: Trends in Tourism - Ctrip's data indicates a significant increase in inbound travel orders, driven by visa-free policies and cultural experiences appealing to international tourists [8] - There is a growing demand for high-quality travel experiences that combine cultural exploration with immersive activities, reflecting a shift in tourist preferences [8] - The source markets for visitors are diversifying, with notable growth in tourists from regions beyond the Yangtze River Delta, including the Pearl River Delta and central-western areas [8]
2026春节上海打造文旅新场景 任贤齐演唱会、景区半价、文博联票都来了
Di Yi Cai Jing·2026-01-12 09:42