卖高露洁的直播间“偷视频”？博主发帖“打假”

Core Viewpoint - A video blogger accused Colgate's social media account of unauthorized use of their original video for commercial marketing without consent, raising concerns about intellectual property rights and the use of AI in content manipulation [1][5]. Group 1: Incident Overview - The video blogger "Even3不知" reported that Colgate's account used their original video, which was set to be released on February 28, 2025, for promotional purposes without their knowledge [1]. - The original content discussed a new technology for dental care, while the altered version misrepresented the technology as a Colgate innovation [4]. - The blogger emphasized that their content was unrelated to the claims made in the infringing video, which suggested that Colgate's toothpaste could repair dental gaps [5]. Group 2: Response and Legal Context - The blogger has taken steps to document the infringement and has requested Colgate to cease the unauthorized use of their content, indicating potential legal action if a satisfactory response is not received [5]. - Colgate's customer service acknowledged the issue and stated that a specialist was addressing the matter [8]. - Previous legal cases involving unauthorized use of AI-generated content highlight the potential for significant repercussions for companies that fail to verify the legitimacy of their marketing materials [8][9]. Group 3: Public Reaction and Implications - The incident has sparked varied reactions from the public, with some accusing Colgate of "video theft" and "fraud," while others speculated on the practices of Colgate's advertising team [5]. - The ongoing situation raises questions about the responsibilities of companies in verifying the content they use for marketing, especially in the context of AI technology [9].