透视特色专列“狂奔”背后的文旅新潮
Xin Lang Cai Jing·2026-01-12 09:46

Group 1 - The core viewpoint is that the growth of themed train services is transforming travel experiences and stimulating consumer markets, with a significant increase in the number of tourist trains operating in 2025 [1][2] - In 2025, a total of 2,485 tourist trains were launched nationwide, representing a year-on-year increase of 33.6%, indicating a shift in travel consumption from superficial experiences to deeper engagement [2] - The railway sector is evolving from a traditional transportation role to a "tourism product designer" and "resource integration platform," collaborating with local governments and cultural institutions to offer integrated travel packages [2] Group 2 - The economic and social benefits of operating themed trains are substantial, as each train can directly boost local consumption in dining, accommodation, and cultural sectors, while also creating flexible employment opportunities [2] - The concept of themed trains has evolved into a "mobile star-rated hotel" and "flowing cultural space," enhancing the travel experience by combining transportation, accommodation, dining, entertainment, and cultural activities [3] - The introduction of themed trains serves as a "local consumption pass," effectively activating the "ticket root economy" and directing tourist traffic to high-quality travel resources that traditional transport methods may not reach [2]