2025年超15万个新商家涌入天猫创牌 规模创历史新高

Core Insights - Tmall's 2025 New Brand Development Report indicates that over 150,000 quality new merchants established brands on Tmall in the past year, setting a historical record for brand creation [1] - The number of brands achieving over 100 million yuan in sales in their first year increased by over 40% year-on-year, with 276 brands reaching this milestone within three years [1] - A total of 5,026 new brands achieved annual sales exceeding 10 million yuan, marking all-time highs in various metrics [1] Industry Breakdown - The top ten industries with the most new brands achieving over 10 million yuan in sales include apparel, home appliances, home decoration, 3C digital products, health, sports and outdoor, maternal and infant products, home goods, fresh food, and jewelry [3] - Notable brands such as "Ten Qintian," "Tongping," and "Cooltai" achieved over 100 million yuan in sales in 2025, becoming representatives of the "new force" brands in their respective segments [3] Regional Insights - The cities with the highest number of new merchants include Guangzhou, Shenzhen, Jinhua, Hangzhou, Quanzhou, Xiamen, Wuhan, Xuzhou, Dongguan, and Zhengzhou, with Guangzhou leading for three consecutive years [3] - In 2025, over 18,000 new merchants opened stores in Guangzhou, doubling the number from 2023 [3] Strategic Initiatives - Tmall is implementing a "supporting excellence" strategy in 2025, focusing on brands with originality and creativity that can meet consumer demand and create loyal customers [4] - Different support policies are provided based on the development stage of new brands, including the "Blue Star Plan" for new merchants and the "Treasure New Brand" initiative for brands transitioning from initial growth [4] Future Opportunities - The report identifies 50 blue ocean opportunity sectors for 2026, including smart robots, AI glasses, skin science, personalized makeup, and lightweight sports equipment, indicating significant growth potential in these areas [4]