Group 1 - The core viewpoint of the article highlights that 伯希和 has become an official partner of the International Skating Union (ISU), providing professional equipment support for event officials, referees, and technical teams in international ice sports [1] - 伯希和 has also secured a partnership with the International Ski Mountaineering Federation (ISMF) as the exclusive clothing supplier [1] - The company has established official partnerships with the National Olympic Committees of Kyrgyzstan, Bolivia, Uruguay, and Ecuador, providing designated equipment support for their national teams in the 2026 international events and significant international sports activities [1] Group 2 - Through these collaborations, 伯希和 will be the first Chinese outdoor brand to appear at the Winter Olympics [1] - The article notes that more Chinese brands are transitioning from "manufacturing" to "intelligent manufacturing," with 伯希和 representing a significant part of China's involvement in global sports [1]
伯希和将成为首个亮相冬奥赛场的中国户外品牌
Jing Ji Guan Cha Wang·2026-01-12 09:57