Jin Rong Jie Zi Xun·2026-01-12 10:03Core Insights - The ISPO Beijing 2026 Asia Sports and Fashion Exhibition has initiated the first group standard for soft shell jackets in China, aiming to standardize the category and provide clearer purchasing guidelines for consumers [1][3]. Group 1: Industry Standards and Developments - The collaboration between JD and the China Textile Commerce Association focuses on establishing the "Functional Grading and Evaluation Standards for Soft Shell Jackets," which will set clear evaluation criteria for key performance metrics such as water resistance, breathability, windproofing, UV protection, and abrasion resistance [3][9]. - Specific performance standards include a water resistance level of 3-4 for "light outdoor" soft shells, a breathability rate not exceeding 5mm/s, and a minimum abrasion resistance of 10,000 cycles, providing a scientific basis for product development and consumer selection [3]. Group 2: Exhibition Highlights - The ISPO exhibition features over 500 leading brands across 12 popular categories, attracting around 100,000 outdoor enthusiasts for product experiences [5]. - JD showcased various outdoor brands including Original Man, KEITH, and Himalaya, and conducted live streaming events to engage online audiences and provide insights into the latest outdoor products [5][7]. Group 3: Product Offerings and Promotions - All outdoor apparel displayed at the exhibition is certified by JD FASHION, ensuring high standards in fabric quality and craftsmanship, allowing consumers to purchase confidently [7]. - Notably, the professional outdoor brand Himalaya launched its new H5500 hard shell jacket during the event, designed specifically for high-altitude climbing, featuring PK-TEX high waterproof and breathable fabric [7].