金帝巧克力就“擦边”广告致歉:已采取整改措施,绝对不让类似失误再发生
Xin Lang Cai Jing·2026-01-12 10:39

Core Viewpoint - Jindi Chocolate issued an apology for inappropriate marketing content that was perceived as disrespectful to women, acknowledging the emotional response from consumers and committing to prevent such incidents in the future [6][13]. Group 1: Incident Overview - The controversy arose from an advertisement that included potentially inappropriate language, leading to discomfort among consumers [6][13]. - Jindi Chocolate clarified that the problematic content was generated automatically by the advertising platform and was not manually created or approved by their team [6][13]. Group 2: Company Response - The company has taken immediate action by pausing all advertising related to the Golden Bear Chocolate and forming a special team to assess risks in the advertising system [6][13]. - Jindi Chocolate is implementing a comprehensive review mechanism for marketing content, ensuring that every step of the advertising process is scrutinized to prevent future errors [6][13].