Lazada：去年头部中国扫地机器人品牌销售额呈现双位数增长

Core Insights - iRobot, a pioneer in the robotic vacuum industry, has filed for bankruptcy protection, having previously dominated nearly 80% of the global market [1] - Chinese brands have rapidly risen in the market, capturing nearly 70% of global shipments by the third quarter of 2025, according to IDC [1] - Southeast Asia has become a key market for various brands, with significant growth potential due to its young population and high digitalization [1] Group 1 - The retail sales of robotic vacuums in Southeast Asia grew by nearly 40% year-on-year in the first seven months of 2025, making it the strongest emerging market [2] - Chinese brands hold over 80% market share in the Southeast Asian robotic vacuum market [2] - Stone Technology has achieved a four-digit growth in sales on Lazada, the leading platform for smart robotic vacuums in Southeast Asia [1][2] Group 2 - Stone Technology is enhancing its core technological capabilities in mapping, obstacle avoidance, and cleaning efficiency while also introducing differentiated products like floor washers [2] - The company is strategically expanding its presence both online and offline in Southeast Asia, collaborating deeply with Lazada for sales, operations, and marketing [2] - Lazada assists brands in adjusting product offerings and pricing strategies based on consumer preferences and price sensitivity in different Southeast Asian countries [2]