（走进中国乡村）“95后”返乡创客乐当“鸵鸟主理人”

Core Viewpoint - The article highlights the entrepreneurial journey of a young individual, Fan Zhiheng, who has returned to his hometown to engage in ostrich farming, leveraging modern technology and marketing strategies to create a sustainable business model in the "ostrich economy" [1][3]. Group 1: Industry Overview - Ostrich farming is gaining traction globally, with significant cultivation in provinces such as Yunnan, Shandong, Hebei, Qinghai, and Guangdong in China [3]. - The ostrich provides multiple economic benefits, including meat, eggs, feathers for export, and leather for high-end products [1]. Group 2: Entrepreneurial Journey - After graduating, Fan Zhiheng initially worked in real estate but decided to return to his hometown to promote local agriculture and prevent youth outmigration [3]. - He faced challenges in the early stages of ostrich farming, including high mortality rates among young ostriches, which prompted him to study and refine his farming techniques [5]. - By 2021, after overcoming initial setbacks, he successfully raised his first batch of ostriches, marking a turning point in his entrepreneurial venture [5]. Group 3: Marketing and Sales Strategy - Fan utilized internet live streaming to market ostrich products, significantly increasing customer engagement and sales, with a peak of selling 13 ostriches in one day [3][5]. - He initially struggled with direct sales but adapted his approach by leveraging social media and online platforms to reach a broader audience [5]. Group 4: Community Impact - Fan Zhiheng's efforts have inspired local villagers and returning university students to engage in ostrich farming, leading to a rise in the number of young agricultural entrepreneurs in his town from one to seven [7]. - He has also developed a model that provides ostrich chicks, farming techniques, and sales channels to support local entrepreneurship [6].