TIANYOUDE(SZ:002646) Zheng Quan Ri Bao Wang·2026-01-12 11:11Core Viewpoint - Tianyoude Wine (002646) is committed to enhancing its market presence and sales through a multi-faceted strategy focusing on product coverage, consumer engagement, and promotional activities [1] Group 1: Product Strategy - The company aims to cover all price segments of its products, particularly strengthening weak areas and single products [1] - Focus will be on the Fuzhou Wine series and the "Jiazhide" products, utilizing promotional methods such as "buy wine, get meals" and banquet package integration [1] - New product launches will include fruit-flavored options like 28-degree lemon-flavored barley wine and 43-degree sherry barley wine, alongside IP alliance products [1] Group 2: Brand and Consumer Engagement - The core product, Hong Sihua, will undergo brand renewal to enhance emotional connections with consumers and strengthen market recognition [1] - The company plans to deepen its market penetration in county and township areas, particularly during the tourism season with events like the "Most Beautiful Langshan Festival" [1] - Efforts will be made to enhance the display of tourism-related products, such as "Little Black Barley Wine," to create consumer engagement opportunities [1]